Product Strategy · Cedar Rapids, Iowa
Product Consulting & Strategy in Cedar Rapids
When the roadmap feels crowded, the positioning is fuzzy, or you're not sure which of the next ten moves actually matters — that's the work Matt does. He's PMC Level I certified from Pragmatic Institute with 10+ years in product and SaaS, and a track record of helping businesses get from "we have a lot of options" to "here are the two or three that actually shift things."
What You Get
Deliverables
Concrete outputs — not slide decks full of frameworks you'll never open again.
Roadmap clarity
Audit the current backlog or plan and identify what to stop, start, and sequence. Most roadmaps have the wrong things at the top.
Positioning review
An honest look at how the product or service is described and whether it maps to what buyers actually care about.
Discovery and competitive review
Understand the market context your decisions are made in. Useful before a major pivot or launch.
Product Strategy Sprint
A structured 20-hour engagement that produces a roadmap, positioning recommendations, and a written plan of action.
Quick Wins Assessment
The fastest entry point: a 60-minute call, a written priority list, and one follow-up call to walk through it together.
Investment
Pricing
Flat-rate packages with no ambiguity. Start wherever you are.
Quick Wins Assessment
- 60-minute discovery call
- Written priority action plan
- One follow-up call to review
- Best first step when something feels off
Product Strategy Sprint
- Discovery interviews
- Competitive landscape review
- Product roadmap and recommendations
- Written strategy document + walkthrough
Hourly Advisory
- Ongoing strategic questions
- Retainer access
- Roadmap review and prioritization
- No minimum commitment
$135/hr reflects the deepest specialization in Matt's service lineup — PMC-certified product strategy with 10+ years of SaaS experience.
FAQ
Common Questions
Is this for software products only?
No. Matt has a SaaS background, but product thinking applies to any business with an offering to refine — a service package, a pricing structure, a customer journey that isn't working. If you're wrestling with what to build or offer and in what order, this is the right work.
What's the difference between the Quick Wins Assessment and the Strategy Sprint?
The Quick Wins Assessment is a fast diagnosis — 60 minutes, a written list of priorities, and a follow-up call. The Strategy Sprint is a deeper engagement with interviews, competitive research, and a full roadmap recommendation. Most people start with Quick Wins and decide from there.
Do you work with early-stage startups?
Yes, if there's a real customer problem at the center of it. The work is honest — if the positioning is unclear or the roadmap has the wrong things at the top, that's what the conversation will be about.
Not sure which direction to go first?
Start with the Quick Wins Assessment — 60 minutes and a written priority list. It's the fastest way to get clarity on what actually matters next.