Marketing · Cedar Rapids, Iowa
Marketing Strategy Consulting in Cedar Rapids
Most small businesses aren't losing because of bad marketing. They're losing because their messaging is unclear and they're trying to be everywhere at once. Matt works with Cedar Rapids businesses to sharpen the message, choose the right channels on purpose, and stop wasting effort on things that don't move the needle.
What You Get
Deliverables
Concrete outputs from the engagement, not a slide deck with vague recommendations.
Marketing audit
An honest review of what's working, what isn't, and what's being ignored. The starting point before any strategy is worth writing.
Positioning and messaging
A clear, honest answer to "why you, specifically?" that your customers will actually understand and remember.
Channel strategy
A short list of the right places to show up, chosen for your audience and your capacity to execute consistently.
Content strategy and editorial calendar
A 90-day plan tied to specific audience and business goals, not a vague posting schedule.
Campaign planning
Structure for a specific launch, promotion, or content push with measurable outcomes and a clear definition of done.
How it works
Scoped after a real conversation.
No fixed price. Every engagement starts with a free 15-minute call.
Strategy work is sized to your situation. Pricing is scoped after a conversation.
A meaningful marketing strategy has to start with your specific business: your customers, your channels, what's working, and what isn't. There's no off-the-shelf answer, and I won't quote a price before I understand what the work actually requires.
Start with a free 15-minute call to talk through where things stand and what would move the needle.
Get in touchFAQ
Common Questions
Do you run ads or manage social media?
No. Matt is a strategist, not an executor. The deliverable is a clear plan and the thinking behind it. Execution (running ads, writing posts, managing accounts) is better handed to someone whose full-time job is that work.
What if I've already tried a marketing agency?
That's common, and it often means the strategy upstream was unclear. Agencies execute, but if the positioning or targeting is off, execution just amplifies the problem. Starting with strategy first usually fixes what agencies couldn't.
How is a marketing audit different from a strategy?
The audit is the diagnosis: what's actually happening, where it's working, where it isn't. The strategy is the prescription. They're usually done together, but you can start with just the audit if you're not ready to commit to a full plan.
Do you work with e-commerce or service businesses?
Mostly service businesses and B2B, which is what Matt's background maps to. The strongest fit is local service businesses and in-house marketing teams that need outside perspective.
Ready to get clarity on your marketing?
Start with a free 15-minute call. No pitch, just an honest conversation about what's going on and whether this is the right fit.