STEP 01
Name the real situation.
One call. I ask the right questions, you describe the problem, and we get past the symptoms to see what's actually in the way.
Turning Data Into Decisions.
Work with someone who actually cares.
You talk directly with me. No team hand-offs, no outsourced delivery, just honest thinking on your website, process, marketing, or data, and a real PARTNERSHIP to bring clarity.
Business clarity map
Messy to clear
START
Messy problem
What is stuck?
MAP
Useful options
Where to focus
MOVE
Clear next step
What to do first
Choose the highest-value move
Impact / effort
Map the mess.What's stuck and why.
Choose the move.Highest impact, lowest effort.
Make it useful.Ship the smallest thing that helps.
RECOMMENDED FIRST STEP
Start focused, then build only what helps.
1Map the mess
2Choose the move
3Make it useful
How I work
A practical way to move from messy to clear.
No bloated discovery process. We talk through what's happening, I identify the highest-leverage move and build recommendations you can activate quickly.
STEP 02
Pick the highest-leverage move.
Choose one starting point: tactical enough to deliver quickly, meaningful enough to change how next week feels.
STEP 03
Deliver something useful.
Honest work you can actually act on. We build only what helps, ship it, and decide together what's worth doing next.
Ways I can help
Identify what's stuck. Do what helps.
I help small businesses and in-house teams untangle the part of their work that's stuck. My job starts the same way every time: figure out what's actually going on, then do something useful about it.
- Website Design & Development Online presence crafted for your target audience that earns the next step. Simple, fast, easy to maintain, and built to actually convert.
- Process Improvement Refined process that removes the blockers slowing you down and fixes the parts that hurt most. No more slow handoffs, fuzzy ownership, drag in the day-to-day.
- Data & Reporting Reports that drive action and dashboards that clarify. See the compelling story behind the numbers.
- Marketing Strategy Clear messaging, honest positioning, the right channels chosen on purpose. Less noise, more pull.
- Product Consulting Fresh perspective on roadmap, positioning, and clear moves to drive your business forward.
- AI & Automation Where AI actually helps your business, and where it doesn't. Practical setups for support, content, and internal tools, picked on purpose.
About Matt
Broad experience. Honest answers. Clear next steps.
5+ yrs product & SaaS
20+ yrs in leadership & operations
PMC Level I, Pragmatic Institute
Marion, IA · Cedar Rapids · Remote
I'm based in Marion, Iowa, and my career has stretched across more places than most. Five years at a SaaS company moving through customer success, implementation, and product management. Before that, training retail teams for Verizon and as an Apple ambassador, marketing agency work, a small business of my own, and earlier, six years managing Chick-fil-A locations across three stores. The reason I can help with so many different things isn't a marketing line. It's that I've spent real time on every level a business actually operates, from a product roadmap meeting to a Tuesday lunch rush. I care about doing work that's genuinely good, not just technically correct: honest when the data says something uncomfortable, careful with your money like it actually matters, and more concerned with whether you succeed than whether you renew.
I love God and follow the Bible's teachings. That should show up in ordinary ways: integrity, straight answers, careful work, and doing what is right even when it costs more.
Value 01
Upright work
Do what is right, communicate plainly, and avoid shortcuts that create bigger problems later.
Value 02
Honesty
Clear counsel, real constraints, and no polished answer when the truthful one is better.
Value 03
Genuine Care
The goal is not just to finish a project. It is to help the person and business in front of me.
Where to begin
Start here.
If you're uncertain or want a structured next step, start with something concrete. Rely on my broad experience across levels and industries to move you from messy to clear.
First step when you're stuck
Quick Wins Assessment
$500
Best as a first step when you know something's off but aren't sure where to focus or what to do. We figure out what's actually stuck and the most useful next move.
- 60-minute discovery call
- Written assessment with 1–3 specific moves prioritized in order of impact
- One follow-up call to walk through it together
- Delivered within 5 business days
For small businesses
Website Refresh
starts at$1,200
A clearer message and a flow that points where you actually want visitors to go. Less ceremony, sharper structure, and a site that supports the real end goal.
- Goals + audience conversation, content audit
- Rebuilt structure and messaging around your end goal
- Mobile + accessibility checked
- One round of revisions
- Price scales with integrations and complexity
Honest answers
Questions before we talk.
How does pricing work?
Two packaged starters have a clear price up front: the Quick Wins Assessment ($500) and the Website Refresh (starts at $1,200). For everything else, I don't quote until I understand the work. The first conversation is about asking questions, hearing what's actually stuck, and figuring out scope together. No flat-rate guesses, no oversized retainers by default.
What kind of help do you take on?
Mostly four areas: website design, process improvement, marketing strategy, and data and reporting. Practical AI and automation work shows up alongside those when it actually helps. If you're not sure your situation is a match, a 15-minute call is the easiest way to find out.
Do you work with internal teams or solo founders?
Both. I've worked alongside in-house product, marketing, and ops teams as a fresh outside perspective, and I've helped solo founders untangle the parts of their business they didn't have time to think through. The shape of the engagement adapts to the shape of the team.
Are small projects worth it?
Often the smallest projects are the most useful. A focused two-week piece of work that fixes the right thing usually beats a large engagement that tries to fix everything. I'd rather start small and earn more.
What if I'm not the right fit?
I'll tell you. If your situation isn't a good match for how I work, I'll say so on the first call and, where I can, point you to someone better suited. Wasted engagements are bad for both of us.
What about NDAs and confidentiality?
Happy to sign yours, or share mine if you'd prefer. Either way, what you share stays between us. That's the baseline, with or without a document.
Contact
Tell me what's stuck.
No hard sell, no oversized proposal by default. Send a few sentences about what's stuck, and I'll get back to you within one or two business days.
Marion, Iowa · Serving Cedar Rapids and remote clients